7 Branding Myths That Are Quietly Killing Your Impact

Welcome to The Online Prosperity Show, and I'm your host Prosper Taruvinga, Today’s guest is someone who can take your scattered brand ideas, polish them with laser-sharp clarity, and launch them into the world with purpose. And yes… he once swapped the boardroom for the kitchen, spending a sabbatical year cooking for his wife of 46 years — proof that he knows how to serve in more ways than one. Meet Rich Kozak, the Voice of Impact Driven Branding™, a man who’s spent nearly five decades defining, languaging, and launching brands — from global corporations to heart-centered entrepreneurs on a mission.

In this episode, we’re going deeper than logos and taglines. We’re talking about how your brand can align with your God-given gifts, why clarity is the most under-valued asset in business, and how purpose-driven branding changes everything.

From walking away from the corporate treadmill to facing down a devastating house fire that tested his faith, Rich’s journey is one of resilience, divine calling, and transformation. And along the way, he’s picked up some pretty unexpected skills (yes, there’s a rock band story in here).

As you listen, I want you to ask yourself: If my brand truly reflected my gifts and purpose, how would my impact change? Drop your thoughts in the comments — Rich and I will be reading them.

This episode isn’t just about branding — it’s about identity, legacy, and why the business you build is only the vehicle… not the destination.

Company Name: Rich Brands

Website: https://richbrands.org/

Amazon Book/ Author Link: https://richbrands.org/your-book/

Linkedin: https://www.linkedin.com/in/richkozakrichbrands/

Meta: https://www.facebook.com/richbrandsrk

Instagram: https://www.instagram.com/impactdrivenbrands/

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