Timothy Hughes

7 Proven Social Selling Strategies to Boost Your Business

A Episode by Timothy Hughes (DLA Ignite)

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About this Episode

Welcome to The Online Prosperity Show, and I'm your host Prosper Taruvinga. Today, we're diving into the fascinating world of social selling with none other than Timothy Hughes, the globally recognised pioneer of social selling and the Co-Founder and CEO of DLA Ignite. Timothy is ranked Number 1 by Onalytica as the most influential social selling expert in the world and has been named one of the top five sales experts globally by Thinkers360. Brand 24 also ranked him as the 16th most influential person in marketing worldwide based on measured social media influence. He's the author of three bestselling books, including "Social Selling - Techniques to Influence Buyers and Changemakers" and "Smarketing - How to Achieve Competitive Advantage through Blended Sales and Marketing." If you're wondering how social selling could transform your business, you're in the right place.


Timothy’s journey into social selling began 15 years ago when he spotted the potential of social media while others laughed it off as a fad. He knew it would become central to society, and time proved him right. In 2016, he founded DLA Ignite, which trains and coaches people to use social media as a strategic selling tool. Unlike traditional sales methods, there’s no spam, no automation, and no expensive tech — just authentic engagement that has helped clients close multi-million-dollar deals. His company is the only one in the world to offer a certified social selling program backed by the Institute of Sales Professionals (ISP).


But it wasn’t all smooth sailing. When Timothy first proposed social selling, the industry was skeptical — many dismissed it as a passing trend. But Timothy’s leadership training from Oracle gave him the resilience to push forward. His first major transformation came in 2017 when a company approached him to resell his programs, turning his business into a network of global franchises. Now, DLA Ignite has partners worldwide, helping businesses unlock the power of social media to drive meaningful sales.


What’s truly inspiring about Timothy’s work is the impact it has had beyond just business. He believes social media levels the playing field, giving power to anyone with a mobile phone, regardless of background, education, race, gender, or neurodiversity. That’s a mission worth paying attention to. And if you think Timothy is all business, here’s a fun fact — he’s an avid vinyl record collector with a cabinet of over 700 vintage records, including a gramophone passed down from his great-grandfather.


Timothy’s insights are game-changing for anyone looking to elevate their sales strategy or build deeper connections with clients through social media. If you’ve ever felt like social media is just noise, Timothy will change your mind. Get ready to uncover the invisible lessons from his journey and discover why social selling is not just the future — it’s the present.


Company Name: DLA Ignite

Website: https://dlaignite.com

Amazon Book/ Author Link: https://www.amazon.co.uk/stores/author/B0BF5K9F2X

X: https://x.com/Timothy_Hughes

Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/

Meta: https://www.facebook.com/TimHughesSocialSelling/

Instagram: https://www.instagram.com/tim_hughes1/

Youtube: http://www.youtube.com/c/TimothyHughes1

TikTok: https://www.tiktok.com/@timothy_hughes


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About The Guest

Timothy Hughes

Timothy Hughes

DLA Ignite

Hosts

Prosper Taruvinga

Prosper Taruvinga

Online Prosperity Consultant, Livelong Digital Pty Ltd

The Guy You Call When You’re Tired Of Thinking Small.