Craft Your Brand Voice Insights from a Disney Trained Psychologist Turned Copywriter
A Episode by Prosper Taruvinga and Caitlin Bell
About this Episode
π Welcome to an insightful journey into the world of brand voice! π In this video, we're diving deep into the transformative power of defining and refining your brand's voice. Whether you're a small business, entrepreneur, or personal brand, crafting a distinct brand voice is π key to standing out in today's competitive market. π‘
Discover how Caitlin Bell, a brand voice copywriter extraordinaire, transitioned from a career in psychology to helping businesses find their unique voice. From her experiences in palliative care to creating frameworks for brand voice services, Caitlin shares uncommon strategies that have catalyzed her own business growth. π±β¨
Throughout the discussion, she unveils her unique approaches, such as working for free, leveraging virtual assistants, and joining niche communities, all contributing to her success story. π
Explore the core concepts of Branding Therapy, Branding Reset, and Branding Renew, along with actionable steps to redefine your brand's tone of voice. Caitlin's experiences working at Disneyworld add a delightful twist to her journey, influencing her current approach and strategies. π°βοΈ
Get ready to transform your brand narrative and break free from imitation and comparison with actionable insights and real-life anecdotes. π