Discover the science-backed methods to influence decisions ethically

Welcome to the Online Prosperity Show, and I'm your host, Prosper Taruvinga. Today, we have an exceptional guest, Patrick van der Burght, a Certified Cialdini Coach, Licensed Trainer, and a founding member of the Cialdini Institute. With over two decades of experience teaching professionals the art and science of ethical persuasion, Patrick is here to share insights that can transform the way you communicate, build relationships, and achieve success.

From navigating a career in sales and facing a challenging marketing scenario, to becoming a leading authority on behavioural science, Patrick’s journey is both inspiring and deeply relatable. He’ll walk us through how understanding decision-making science can unlock untapped potential—not only in business but in everyday interactions. Expect to hear compelling stories, profound lessons, and actionable techniques that can help you hear "YES" more often in any conversation.

We'll also explore the invisible lessons Patrick has uncovered along the way, from his transformation as a sales rep in the scuba diving industry to a coach who empowers professionals globally. Discover how embracing ethical persuasion doesn’t just benefit your career but enriches your personal life as well.

Stay tuned as we delve into Patrick’s wisdom, including his advice to his younger self, the pivotal moments that shaped his success, and his dedication to helping others communicate with impact. This is more than an interview—it’s a masterclass in connecting with people authentically and effectively.

Company Name: Ethical Persuasion Training & Consulting

Website: https://ethicalpersuasion.com.au

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