How I Turned Redundancy Into a Thriving Agency

Welcome to The Online Prosperity Show, and I’m your host Prosper Taruvinga. Today’s episode is all about cutting through the noise and getting to the heart of what truly drives visibility and growth for service-based professionals. Our guest, Cass Whitaker, is the founder of Wordcraft, a Melbourne-based brand strategy and copywriting agency that helps entrepreneurs clarify their message and turn words into results.

Cass didn’t just wake up one day with a keyboard in one hand and a LinkedIn framework in the other. Her story begins in a caall centre, where—fun fact—half her wedding guests also worked! From there, she’s built an incredible journey of resilience, reinvention, and creativity. She’s not only proving the power of content in business but showing her clients how trust, credibility, and authority connect to leads and sales.

If you’ve ever wondered why your content feels invisible, or if you secretly suspect your message isn’t landing, this conversation is for you. By the end, you’ll walk away with practical insights, invisible lessons from Cass’s journey, and a fresh perspective on why your words matter more than ever. Drop a comment below if you’ve ever felt like your message got drowned out online — you’re not alone, and this episode might be the clarity you’ve been waiting for.

Company Name: Wordcraft

Website: https://wordcraft.au

Linkedin: https://linkedin.com/in/casswhitaker

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