How To Reach The Right Audience With The Right Content

About this episode

A strong targeted content strategy is ideal for businesses who play the long-term game. If you are looking for more than a quick sale, then this is exactly what you need.

The best part of creating a detailed buyer persona is that you won’t just be using it for creating targeted content. You will also be using it for delivering that content, as well as for your other marketing tactics, from PPC ads to email marketing.