The 4 Questions You should ask to have successful internal communications in your business

In this episode, we speak to Gary Ross, president of INSIDE COMMS, a training, coaching and consulting firm focused on internal communication. Over his 30+ year career, Gary has worked as a consultant, corporate executive and Emmy-nominated broadcast journalist. With INSIDE COMMS, Gary works to make corporate life better by advancing the way organizations and their people communicate with one another.

Good internal communication ensures clarity for everyone in the organization. But what is effective internal communication and how does it work?

This video reviews the value of internal communication and how transparency, communication, and feedback lead to success.

Learn more from Gary here:- https://plus.insidecomms.com

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Effective internal communication is essential for the success of any business. It helps ensure that everyone is on the same page, working towards common goals, and that important information is shared and acted upon in a timely manner. Here are four key questions that businesses should ask to ensure successful internal communication:

1. What are the goals and objectives of our internal communication?

Before you start communicating internally, it's important to define the goals and objectives of your communication strategy. What do you hope to achieve through your communication efforts? Are you trying to increase employee engagement, improve teamwork, or increase productivity? Defining your goals and objectives will help you tailor your messages to achieve specific outcomes.

1. Who is our target audience?

Not all employees need the same information, and different teams or departments may require different types of communication. It's important to identify your target audience and tailor your messages to their needs. For example, executives may need high-level updates and data, while front-line employees may need more detailed instructions and training.

1. What are the best channels to use for our internal communication?

There are many different channels for internal communication, including email, instant messaging, social media, company intranet, and face-to-face meetings. Each channel has its own strengths and weaknesses, and the best choice will depend on your target audience and the message you are trying to convey. Consider factors such as the urgency of the message, the level of detail required, and the preference of your target audience when selecting the right communication channel.

1. How can we measure the effectiveness of our internal communication?

To ensure that your internal communication is successful, it's important to measure its effectiveness. This can be done through employee surveys, feedback sessions, or by monitoring key performance metrics, such as productivity or employee turnover rates. Regularly assessing the effectiveness of your communication strategy will help you identify areas for improvement and ensure that your messages are resonating with your target audience.

By asking these four questions and consistently refining your internal communication strategy, you can help ensure that your business is well-positioned for success.