The Secrets of Successful Rural Podcasts with Kirsten Diprose

Welcome to The Online Prosperity Show, and I'm your host Prosper Taruvinga. Today, we have an incredible guest, Kirsten Diprose, the founder of Rural Podcasting Co. Kirsten lives on a sheep and cropping property near Caramut in south-west Victoria, but her impact stretches far beyond rural Australia. After a successful career as a TV and radio journalist for the ABC, Kirsten pivoted to create a business that empowers rural communities to tell their own stories through podcasting. And here’s the kicker—she lives with three camels and two ostriches on her farm!

Kirsten's journey began when she traded city life for the farm after marrying a handsome farmer. Suddenly, her career trajectory in broadcast journalism didn't quite fit into her new rural life. After experimenting with communications and marketing roles, Kirsten found her way back to her true passion—storytelling. She founded Rural Podcasting Co. to give rural people a voice, ensuring their stories are told authentically and with impact.

Since starting the business 18 months ago, Kirsten has seen remarkable growth. Despite initial fears about whether clients would come, the business has thrived, proving the demand for her expertise. With the guidance of a business coach and her own resilience, Kirsten leaned into the unknown and discovered that’s where the magic happens.

Kirsten also co-hosts two successful podcasts: Ducks on the Pond, aimed at rural women, and Town Criers, a comedy podcast that tells the big stories of small-town Australia. Her ability to blend humor with insightful storytelling sets her apart, and it’s why listeners keep coming back for more.

An interesting shift during the remote working era allowed Kirsten to expand her reach beyond rural areas. The shift to online work has opened up opportunities once only available to city-based professionals. Now, Kirsten is helping others harness the power of podcasting to build their brands and share their unique stories.

Kirsten’s story is a powerful reminder that the best opportunities often come from stepping into the unknown and trusting your ability to figure things out. Her work is not only transforming how rural communities are seen and heard—it’s giving them a platform to thrive.

If you’ve ever thought about starting a podcast or telling your story more authentically, Kirsten’s insights will inspire you to take that first step. Her journey from city journalist to rural entrepreneur is proof that sometimes the biggest changes lead to the most rewarding outcomes.

Company Name: Rural Podcasting Co.

Website: https://www.ruralpodcastingco.com

Linkedin: linkedin.com/in/kirsten-diprose-2a6b63177

Instagram: https://www.instagram.com/ruralpodcastingco/

Facebook: https://www.facebook.com/people/Rural-Podcasting-Co/61550999365559/

Spotify: https://open.spotify.com/show/1JZOz94mYh149A42Pi9Wl5

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