Prosper Taruvinga gives tips for building your personal brand. A personal brand is, in many ways, similar to a corporate brand, Prosper explains. It is who you are, what you stand for, the values you embrace, and the way in which you express those values. Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal brand does the same for individuals, helping to communicate a unique identity and clear value to potential employers or clients.
Or, as Prosper summarises: “Personal branding is one’s story.”
Watch this video and learn how you can craft a lasting brand.