In this episode, we interview Tanya Williams Chief of Everything at Digital Conversations and a Tradigital specialist
There is a paradigm shift regarding the way people consume marketing messages. Traditional marketing might be the conversation starter but digital is the new destination as usually the first portal to get more detail (think Google). In other words, it is not “traditional” vs. “digital,” its “tra-digital” that will generate better results. The same applies for traditional in store environments.
Using digital platforms like digital signage in traditional spaces can not only assist in increasing sales at point purchase, assist with wait warping (the perceived wait time for customers) and so on but it also creates cost efficiencies in your business, allowing you and your team to be more effective on a daily basis
As a starting point, think how digital platforms can help you in your daily business processes. For example: think about a traditional retail store chain. Often they will print thousands of promotional posters to be shipped to each store and put up on a certain date. There is a huge amount of work in this one task. From initial concept and design to printing, shipping then hoping that each store follows the marketing teams instructions and puts them in store when needed (and doesn’t forget to pull all the old posters down). That process can take weeks.
Watch more and learn how to integrate traditional & digital for maximum results.