Unlock the strategies successful authors use to captivate readers and climb the bestseller lists

Welcome to The Online Prosperity Show, and I’m your host Prosper Taruvinga. Today, we’re joined by Jennifer Lancaster, the force behind Business Author Academy and a true expert in the world of non-fiction writing and self-publishing. Jennifer has been helping authors shape their books and discover their true message since 2006. But here's a fun fact — Jennifer serves on the Redcliffe Arts & Crafts Advisory Board, despite not doing arts or crafts herself. That’s like showing up to a cooking class and announcing you only eat takeout!

Jennifer’s journey into the world of publishing wasn’t exactly straightforward. She started in marketing and copywriting, freelancing for businesses while juggling the demands of motherhood. But the rigid corporate world stifled her creativity, leading her to take the leap into helping novice authors. It wasn’t an easy transition — fear of leaving freelancing behind and competing with established players held her back. But with the help of her mentor, Edward Gifford, she gained the confidence to structure her business and push forward.

Jennifer now helps authors overcome the challenges of writing and self-publishing, offering practical tools like writing schedules, mind maps, and even a "Unblock Your Writing" guarantee. She’s not just teaching how to write books — she’s helping authors build their personal brand and make an impact.

What’s inspiring about Jennifer’s story is how she took her own struggles with procrastination and fear and turned them into actionable solutions for her clients. If you’ve ever thought about writing a book or felt like the creative process was overwhelming, Jennifer’s insights will hit home.

Stick around until the end because Jennifer’s going to reveal the one piece of advice she would give her younger self — and trust me, it’s not what you’d expect. Plus, we’ll uncover the hidden lessons from her journey that could help you unlock your own potential as a writer or entrepreneur.

If you’ve ever dreamed of writing a book or just want to hear how someone turned their creative passion into a thriving business, this episode is for you. And don’t forget to drop a comment if you’ve ever battled with procrastination or self-doubt while working on a creative project — Jennifer might just have the advice you need.

If you enjoyed this episode, make sure to share it with someone who’s thinking about writing a book or building their personal brand. And don't forget to subscribe for more insightful content. In the next episode, we’ll be talking about ideas that will allow you to have a happier existence — you won’t want to miss it!

Company Name: Business Author Academy

Website: https://www.businessauthoracademy.com

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