In this episode, We talk to Amanda "Panda" Williams. She’s the former political media advisor who left a six-year career working between the Nations Capital and Queensland Parliament to manage her own client’s public relations, communications, and marketing.
Prior to legging it up the halls of parliament house in heels, Amanda spent the first professional chapter of her career as a real estate agent before going on to study a Bachelor of Communications with a double major in Public Relations and Journalism.
If PR is not a part of your marketing program, it may be time to consider implementing a public relations strategy to complement your existing marketing plan.
There is endless evidence to support the fact PR carries a higher credibility factor than traditional marketing methods. Articles generated on reputable news sites are great for social proof.
Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.
When you get featured in the media you have the perfect opportunity to leverage a media mention to gain social proof. For example, you could take a quote from the article and use it to establish authority like I did on my about page or you could upload the logos to a ‘featured in’ section on your website.