Ignoring your marketing is costing you and what to do about it. If you run one of the nearly 3 million small businesses in Australia, there’s a pretty good chance that after you have paid the bills, the clients are satisfied, and next month’s supplies are ordered, there’s very little time left for you to think about, and act on, the gaps in your marketing.
For many of these small businesses, investing in marketing is an afterthought and one they think they can do on their own without outside help.
In fact, one in five small businesses doesn’t even use digital marketing yet.
But, if the leads dry up, the bills start going unpaid and customers are lining up on review sites to bad-mouth your business, ignoring your marketing strategy starts to look less like a smart way to save money and more like a great way to lose it.
Watch this video to see how you can earn more money with less struggle.